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Alma Feliz Group is a premier personal branding and marketing agency based in New York City, specializing in high-impact brand strategy, digital storytelling, and strategic positioning for entrepreneurs, executives, and thought leaders.

Founded by Lola Linarte, a seasoned marketing expert with a background in media, creative direction, and digital strategy, Alma Feliz Group helps clients elevate their brand presence, craft compelling narratives, and create visibility that converts.

We take a holistic and strategic approach to branding—combining data-driven insights with creative execution to ensure every aspect of your brand resonates with your audience. Whether you need personal brand development, media training, website design, or content creation, we design solutions that are both impactful and aligned with your long-term business goals.

At Alma Feliz Group, we believe that your brand is your most powerful asset—and we’re here to help you stand out, scale, and succeed.

MEET The Founder | CEO

With over a decade in New York City’s luxury sector, spanning fashion, hospitality, and real estate, Lola Linarte has built a career on bringing brands to life with purpose and strategy. Her expertise in brand storytelling, digital strategy, and business development has made her a sought-after consultant for entrepreneurs, executives, and creatives looking to refine their brand presence and amplify their influence.

Originally from deep South Texas, Lola’s approach is rooted in authenticity, energy, and gratitude—principles that have guided her work in building impactful brand roadmaps and positioning leaders for success. She thrives on listening deeply, identifying pain points, and creating breakthrough solutions that transform challenges into scalable systems and measurable results.

Her experience spans across luxury branding, media production, and high-level strategy, allowing her to seamlessly blend creative vision with data-driven execution. Whether developing personal brands, crafting compelling content, or shaping long-term brand strategy, Lola’s expertise lies in creating intentional, results-oriented visibility for her clients.

More than just a marketing strategist, Lola is a brand architect—helping individuals and businesses refine their voice, elevate their image, and position themselves as industry leaders.

📍 Based in NYC | Partnering with Clients Worldwide

Ready to make your mark? Click HERE to schedule your complimentary 1-on-1, 30-minute consultation with Lola, and let’s create something extraordinary together!

MEET THE TEAM

Jenn Moise | Director of Operations | Alma Feliz Group


  • Director of Operations

    With a keen eye for detail and a deep understanding of proper planning, Jenn has proven her skillset goes beyond day-to-day operations. Her comprehensive solutions, tenacious spirit, and effervescent personality enhance Alma Feliz Group’s overall mission!

Iliasis Muniz | Director of Digital Marketing | Alma Feliz Group


  • Director of Digital Marketing

    Originally from Aguadilla, Puerto Rico, Iliasis is a seasoned portrait photographer and a highly esteemed digital marketing strategist. Through her work, she continues to inspire individuals to build their dreams with clarity and consistency. Alma Feliz Group is grateful to have Ily’s cohesive and well-rounded skillset.

  • Director of Web Design

    Tom Lapke has been a sales and marketing professional in the digital space for over 12 years. He designed and helped create his first website in 2010, which was bought by a third party two years later. He has worked in sales and marketing for Backstage, Six Legion Media (Director of Sales), and was most recently the Director of Marketing for Triad Stage. Tom also has been building websites for individuals and businesses for the last 10 years through both his brands Actor Website Design, which focuses on the specific needs of performers and artists, and Advantage Web Studio, which focuses on small and medium-sized businesses. When not helping others realize their digital vision, he can be found losing daily battles of will against his four-year-old son or cooking Italian food for his wife.